a creative brief for a real campaign

Last week I wrote my first creative brief for a real print and radio ad campaign. I've done a couple briefs for little projects, but this is the first one that will actually lead to ads in radio and print. And, best of all, it was for NewPoint, the renewable energy company.

On Friday, I got to participate in the first internal for the campaign. That's the meeting where creatives present all their initial concepting. I can't even imagine being on the creative side of that meeting, presenting all these ideas only to see most of them trashed. But there were lots of great ideas, so I'm sure the ads will turn out well. We've got another internal tomorrow, so it'll be interesting to see how the ads have developed.

So, if you live in Austin or Houston, start listening and looking for NewPoint ads around mid-December.